The Price of a Cup of Coffee
So many ads, when they state the price of the thing they’re selling, follow it with “that’s the price of a cup of coffee!”
What this trope is supposed to illuminate is the idea that the product being sold is affordable, and we mindlessly spend that much on other things anyway.
A cup of coffee?
What kind of coffee are we taking? A latte? Lattes are pretty expensive.
…what size? A smaller size is significantly less expensive.
Store bought or made at home? The coffee I make at home is probably less than a dollar per cup.
And the final truth after thinking it all through is that I actually didn’t need that coffee to begin with.